Search-Social-Email (Knowledge Bombs)

Turn social media and email into laser guided knowledge bombs!

There is a difference between social media and social networking. Social Media is wish marketing. You wish people who might buy from you will pay attention. Social Networking is making sure people who know, like, and trust you pay attention to your posts and act when they are ready. The real difference is how, where, and when you deliver your messages.

Timely

You can't be all things to all people, all the time. A few people may need what you are sharing right now. Messages should resonate with the right people at the right time.

Targeted

You have to know where your target audience is hanging out and be present. Your social posting and emailing should work as a system that creates awareness and action.

Thoughtful

Your social networking and email should ask a question, encouraging readers to click for the answer. That means knowing what’s on the minds of your target market.

Click Worthy!

Your main goal is to get people to click a link and end up back on your website. It takes an enticing message that gets people to pay attention, and leaves them wanting more.