News, articles, tips & tricks

Social Media Is a Team Sport

PREAMBLE: If you are not a pro football fan, there is a marketing point to all of this. Usually, the time between New Year's and Super Bowl Sunday is filled with lots of sports that provide some warmth to the colder part of the year. You've got pro and college football playoffs, basketball, and hockey.…

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Let Your Audience Connect Where They WANT to Communicate

People are so focused on what AI is doing to marketing that they often miss advances in communications technology. Live Translation lets your AirPods listen to someone speaking, sends the audio to your iPhone for on‑device AI translation, then plays the translated speech back in your chosen language. You can also talk in your own…

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2026 – The Year of the FIX!

Every new year is filled with hope and expectation (just look at gym memberships that skyrocket in January and crash in February). Though the world and business climate make it harder to predict what will happen… We know a few things: There are 5 AI LLM companies competing for world dominance. OpenAI Google DeepMind Anthropic…

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In Retrospect – 2025 Was a Crazy Year

No matter how you look at it, 2025 was not a normal business year. Heck, it was not a normal year in any way, shape, or form for our family. I personally faced some health challenges and spent way too much time with doctors, specialists, and hospital visits. I am happy to report that, for…

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OH… Those Pesky Little Terms and Policies

I learned something in the hospital (why I was in the hospital is a story for another day). If you have ever been admitted overnight, you know that sleep is a challenge. Between the nurses, doctors, and others coming into your room every half hour, you have machines that beep and whine when they are…

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The Cost of Marketing

There is no doubt that technology is changing fast. During an Uber ride I had, the driver, George, said to me, “I am getting a quote on replacing my roof. The company just needs the address and does not even send out a person. They use satellite images and AI to calculate the cost and…

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