News, articles, tips & tricks

Content Curation vs Content Distillation

I have always been a lifelong learner. I do most of my research through audiobooks and podcasts, but I also use Perplexity AI. They have a curated news feature that keeps me up to date daily on trends in tech and AI. I have also shared that I listen to The Verge, Pivot, and other…

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The Top 3 Challenges & Opportunities that B2b Companies Face Today!

Noise Pollution and Running with the Bulls All the best traditional marketing tools and techniques are getting drowned out by AI noise pollution. Smaller and some mid-sized companies are producing more AI content and automating their posting to social media and video platforms. Although some action is being taken to call out or diminish AI…

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The Physics of Marketing

At the risk of becoming a broken record, marketing your small- to mid-sized business is not getting easier. It feels like the harder we push, the more resistance we feel. The Verge reports that Claude is now touting “AI Watermarking”. Anthropic is planning to add invisible, machine-readable watermarks to Claude-generated text and include provenance metadata…

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Marketing Should Be a Problem-Solution Sales Process – [Best Of]

I believe business owners are tired of receiving random emails claiming there are errors on their current website, only to be invited to a sales pitch. I recently had a client bite on one of those pitches and then come to me to finish the project. The company did a nice job of making the…

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Zero Calories or Zero Searches… Marketing Is Becoming Harder

Some of you may remember a time when Coca‑Cola’s soda (pop) drinkers had a choice between Coke and Tab. Tab was its first diet soda, introduced in 1963. Diet Coke was introduced in 1982. Now we have so many more choices: Coke, Diet Coke, Coke Zero, and other formulations. Original Coke now accounts for around…

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Is AI Hurting Your Social Media Engagement?

Did you know that reading is on the decline? That’s bad news for me and this blog, since long-form text is my main way to communicate what I am learning about marketing and AI in 2026. Did you know that gambling is now more popular than reading, and only 16% of adults read for pleasure…

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