News, articles, tips & tricks

The Task, The System, and The Outcome

The Problem Due to some health issues, I have stopped jogging. I used to run 1-2 miles every other day, but a case of sciatica and some other issues made me stop for a while. My health insurance policy now gives me free access to a health club, so I ventured out and visited the…

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How Media Changed the Mindset of Marketing?

One thing about golf is you get 3-4 hours to get better acquainted with someone you either know or have never met. The latter was the case this week. I belong to a golf league that is not a strict format, where people can come and go as they have time. I had the chance…

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Human Psychology vs Technological Empathy

“In marketing, we are trying to persuade people to take action, but when that action involves interacting with a computer rather than a human, you may be able to record the conversation but never really understand the context that generated it in the first place!” I was driving to a weekend golf outing with a…

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The 5 Levels of AI Tech Support… And Humans Win!

I was having breakfast with a friend, and we were discussing the current business climate. Although we are both embracing AI and what it can do to speed up and improve business, I think we are approaching it from different angles. I believe none of us have all the answers because this is all so…

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What Is Your Marketing Personality Type?

I find myself using AI more and more in business. It can be both a time saver and a time suck. For example, I recently had a technical problem with my Mac trying to connect my RING cameras to my home. I used Perplexity to guide me through troubleshooting steps. It was helpful, but it…

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Social Media… It's a Numbers vs Algorithm Game

I’ve got a secret weapon on social media: Layla! I snap photos and even pay for them to be taken. This keeps my Facebook presence running strong. People just adore babies, puppies, and bacon. That’s a chapter from my book, It’s Not About You! With all the world’s turmoil, people are just looking for happiness.…

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