News, articles, tips & tricks

The Future of Websites: A Case Study

The definition of insanity is doing the same thing repeatedly and expecting different results. There is no doubt that AI is quickly changing the internet and search landscapes. The companies that make money off ads or SEO are suggesting you have to spend more to stay ahead of the competition. Although I agree that times…

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Is the Price… Higher or Lower?

Have you ever watched the TV show “The Price is Right?” It's a daytime game show in which people are selected to bid on an item. The winner gets up on stage to play a game to win bigger prizes. Then, those people compete to spin a wheel to get to the showcase showdown, where…

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Are Your Customers Content with Your Content?

Last week was my birthday. I have some traditions that I have followed for years. I like to go out for an exceptional meal that I rarely treat myself to. In Chicago, I had some great Hibachi steak houses that I would visit because I loved watching the meal being prepared in front of me…

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To Pay or Not to Pay… That is the Question?

Some of the most famous words in marketing and advertising are: “But Wait… There's More!” With TV infomercials, it's often associated with getting people to see all of the FREE extra stuff you can get if you act fast. Note… everybody gets that extra stuff—usually cheap crap to make you feel like you can't get…

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You've Got To Know When…

November 1st, 2014… a day that will live in infamy (on the internet). The biggest news stories were: A judge in Maine rejected a strict Ebola quarantine for nurse Kaci Hickox Political unrest in Burkina Faso A hit-and-run incident in Santa Ana, California killed three 13-year-old girls The release of retired U.S. Marine Sgt. Andrew…

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