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Do You Measure Marketing ROI Based on the “O” or the “I”?

Accountability, Advertising, Artificial Intelligence, Attention, Awareness, Business Systems, C-Suite Topics, Communication, Content Marketing, Disruption, EMail Marketing, Emotional Intelligence, Engagement, Generating Sales, Human-To-Human, LinkedIn, Mindset, Productivity, Purpose, Return On InvestmentJune 30, 2026

You may or may not have heard about the chip shortage. Memory chips are being scooped up and used by the AI boom to build data centers. This has created a shortage for consumer products that use memory. Apple just raised its prices because the shortage has created a price spike. It was not a…

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The Solution in Search of a Problem

Artificial Intelligence, Awareness, Business Systems, C-Suite Topics, Communication, Consistency, Customer Journey, Customer Relationship Manager, Information Marketing, LinkedIn, Reciprocity, Relationship Marketing, Sales, Social Media, Technology, Thought LeadershipJune 23, 2026

I was listening to a Verge Podcast, “Version History: The Harmony Universal Remote.” Now, you may or may not remember them from the early 2000s. It was supposed to replace the tray of remotes on your coffee table for your home audio system. I had that problem, owning a receiver, TV, CD player, DVD player,…

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You May Not Have a Marketing Problem. You May Have a Behavior Problem.

Accountability, Artificial Intelligence, Attention, Awareness, Branding, Business, Business Systems, Business Tools, Buyer's Journey, C-Suite Topics, Change Management, Client Expectations, Communication, Content Marketing, Customer Journey, Disruption, Education, Emotional Intelligence, Engagement, Futurecasting, Generating Sales, Human Capital, Human-To-Human, Information Marketing, Innovation, Managing Change, Managing Your Business, Mindset, Organic Marketing, Perfect Customers, Purpose, Questions, Relationship Marketing, Sales, Strategy, Success, Targeted Messaging, Technology, Thought LeadershipJune 16, 2026

Marketing your business is becoming harder these days. The digital strategies we've relied on since the early 2000s keep morphing, and while AI has made it easier to create content and crunch data, it hasn't solved the real problem: actually reaching your target audience where they are, with a message that lands. Yes, AI has…

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Computer Credit Where Credit Is Due

Artificial Intelligence, Business Systems, Business Tools, Change Management, Disruption, Entrepreneurship, Futurecasting, Generating Sales, Human Capital, Managing Change, Managing Your Business, Predictions, Return On Investment, Strategy, TechnologyMay 12, 2026

Skeeball I loved going to the arcade when I was a kid. Mom or dad would hand me dollars, and I would go to the token machine and come out with pockets of coins, which I could put into skeeball, basketball, and other games to earn tickets. Then I could turn those tickets in for…

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The Task, The System, and The Outcome

Artificial Intelligence, Automation, Business Systems, Business Tools, C-Suite Topics, Content Marketing, Data Mining, EMail Marketing, Futurecasting, Managing Change, Mindset, Purpose, Relationship Marketing, Strategy, Success, Systems, Technology, Thought LeadershipMay 5, 2026

The Problem Due to some health issues, I have stopped jogging. I used to run 1-2 miles every other day, but a case of sciatica and some other issues made me stop for a while. My health insurance policy now gives me free access to a health club, so I ventured out and visited the…

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Human Psychology vs Technological Empathy

Artificial Intelligence, Attention, Awareness, Branding, Business Systems, C-Suite Topics, Client Expectations, Communication, Customer Service, Emotional Intelligence, Engagement, Futurecasting, Human-To-Human, Innovation, Questions, Relationship Marketing, Strategy, Technology, TrustApril 20, 2026

“In marketing, we are trying to persuade people to take action, but when that action involves interacting with a computer rather than a human, you may be able to record the conversation but never really understand the context that generated it in the first place!” I was driving to a weekend golf outing with a…

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