News, articles, tips & tricks

Do You Measure Marketing ROI Based on the “O” or the “I”?

You may or may not have heard about the chip shortage. Memory chips are being scooped up and used by the AI boom to build data centers. This has created a shortage for consumer products that use memory. Apple just raised its prices because the shortage has created a price spike. It was not a…

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The Solution in Search of a Problem

I was listening to a Verge Podcast, “Version History: The Harmony Universal Remote.” Now, you may or may not remember them from the early 2000s. It was supposed to replace the tray of remotes on your coffee table for your home audio system. I had that problem, owning a receiver, TV, CD player, DVD player,…

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You May Not Have a Marketing Problem. You May Have a Behavior Problem.

Marketing your business is becoming harder these days. The digital strategies we've relied on since the early 2000s keep morphing, and while AI has made it easier to create content and crunch data, it hasn't solved the real problem: actually reaching your target audience where they are, with a message that lands. Yes, AI has…

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Why Old-School Marketing Still Wins in the Age of AI

Happy Anniversary to Me! It's been 10 years since I released my third book, The Bacon System: Sizzlin' Hot Recipes That Grow Your Business, and I got the idea to explore if the concepts are still relevant today, especially with the AI world we are quickly evolving into. I can tell you that over the…

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Are You Exploring or Exploiting Your Marketing… Why You Need BOTH!

I was listening to a Podcast with Chris Hayes and Alison Gopnik (Why Is This Happening?) about human intelligence vs. artificial intelligence. She's a distinguished professor of psychology and affiliate professor of philosophy at UC Berkeley. She proposes that, “Every two-year-old in many respects is smarter than the smartest guy in Silicon Valley. Every two-year-old…

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AI Agents Can't Beat Your Overlord… ZOG

I have been pretty consistent by going to the gym 3 days a week. I can feel the effects of lifting weights, stretching, and using the treadmill. I feel a bit stronger and more stable on my feet. I do realize that I am working with knowledge acquired in my 30s. I could go to…

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