News, articles, tips & tricks

The Solution in Search of a Problem

I was listening to a Verge Podcast, “Version History: The Harmony Universal Remote.” Now, you may or may not remember them from the early 2000s. It was supposed to replace the tray of remotes on your coffee table for your home audio system. I had that problem, owning a receiver, TV, CD player, DVD player,…

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You Can't Outsource Relationships…

One of my cornerstone sayings (called Baconisms) that I have used for years is, “Relationships are the currency of business”, especially in B2B sales and marketing. The value of your business is directly tied to the relationships you cultivate and sustain with customers, vendors, and other key partners. I still feel embarrassed and empowered by…

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Reach Out… Reach Out and Touch Someone

Back in the 1980s, I worked for Ma Bell, better known as AT&T or Western Electric. It was the only game in town and a total monopoly. In 1984, it was broken up with AT&T owning the long-distance game and the Baby Bells owning local service. Those nine new companies lacked the resources to upgrade…

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That One Thing… The Price Of Eggs

Have you seen the price of eggs? I have not, but I hear it's high. It is a battle cry for those who go to the grocery store and see that their cart has less, yet they are paying more. I buy 1/2 carton of eggs every few weeks and rarely finish them all. My…

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Getting Personal

AI has been part of our culture for a long time. Think about the movies that have predicted where we are now. 2001 A Space Odyssey: (1968) The film features HAL 9000, a sentient artificial intelligence computer that controls the systems of the Discovery One spacecraft. HAL is depicted as having advanced capabilities, including speech…

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The 3 Things That Make Marketing Harder

You've Come A Long Way, Baby It's incredible how fast things change. Do you remember that slogan? “You've Come A Long Way, Baby.” That phrase was used in an advertising campaign for Virginia Slims, a brand of cigarettes marketed specifically to women. The slogan was introduced in 1968, and cigarette ads were banned in 1971.…

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