News, articles, tips & tricks

“I’m sorry, Brian. I’m afraid I can’t do that.”

2001: A Space Odyssey was a wild movie released in 1968. It was about space travel that could happen 33 years into the future. It had some prescient predictions about our future: Video calls Interactive voice systems Biometric security Flat-screen displays Two other things that it predicted that are now staples in our world: Space…

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Do You Measure Marketing ROI Based on the “O” or the “I”?

You may or may not have heard about the chip shortage. Memory chips are being scooped up and used by the AI boom to build data centers. This has created a shortage for consumer products that use memory. Apple just raised its prices because the shortage has created a price spike. It was not a…

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You May Not Have a Marketing Problem. You May Have a Behavior Problem.

Marketing your business is becoming harder these days. The digital strategies we've relied on since the early 2000s keep morphing, and while AI has made it easier to create content and crunch data, it hasn't solved the real problem: actually reaching your target audience where they are, with a message that lands. Yes, AI has…

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Computer Credit Where Credit Is Due

Skeeball I loved going to the arcade when I was a kid. Mom or dad would hand me dollars, and I would go to the token machine and come out with pockets of coins, which I could put into skeeball, basketball, and other games to earn tickets. Then I could turn those tickets in for…

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AI: It Helps AND Distracts

A lot has changed in 15 years, especially when it comes to cars & technology. I have had my new car for one week, and I am still not sure what all the buttons do or how to best utilize all the options. It's a Plug-In Hybrid, which means you can drive on battery power…

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Prices Are Going Up. Are You Raising Yours? Can You? Should You?

There is an undercurrent creating a bit of uncertainty in business. It's the cost of doing business. I call it the “Chaos-Commerce Economy.” I have a lot of subscription tools that I pay for every month. They range from Grammarly to Blubrry (podcasting storage), from Acuity (meeting scheduling) to Zoom, Fathom, and other meeting tools.…

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