During conversations with clients, contemporaries, and coworkers, there is often a lean towards getting attention, found, and remembered. What I often find missing is the “what happens next?” They are not wrong. Most websites are like trees in a forest. “If a tree falls in a forest and no one is around to hear it,…
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Pretty much every day, I walk my dog Layla about a mile and a half for a half hour. She sniffs, and I learn. Over the years, I have listened to podcasts, audiobooks, and Blinkist book summaries. I canceled my Blinkist account earlier this year because I could tell they started using AI voices instead…
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I am such a geek that my Weber Grill has Bluetooth. I have an app that connects to it and monitors the temperature, showing you the cooking time. There is also a wired probe that you insert into a steak or chicken to monitor the internal temperature and determine when to turn the food. I…
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People still laugh when I tell them I was the keynote speaker at a Pooper Scooper convention. There is big business in poop. But even more than that, pets are a big business. In 2022, Americans spent almost $139 billion on their pets. Pets are like children to some people. Food and healthcare are the…
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We are chugging right along in this series of what is the perfect marketing strategy for your business. And this is the third main section. What we're going to talk about today is building your home base. Now, in baseball, you can have as many hits as you want, singles, doubles, triples, whatever it is.…
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