Marketing your business is becoming harder these days. The digital strategies we've relied on since the early 2000s keep morphing, and while AI has made it easier to create content and crunch data, it hasn't solved the real problem: actually reaching your target audience where they are, with a message that lands. Yes, AI has…
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Skeeball I loved going to the arcade when I was a kid. Mom or dad would hand me dollars, and I would go to the token machine and come out with pockets of coins, which I could put into skeeball, basketball, and other games to earn tickets. Then I could turn those tickets in for…
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The Problem Due to some health issues, I have stopped jogging. I used to run 1-2 miles every other day, but a case of sciatica and some other issues made me stop for a while. My health insurance policy now gives me free access to a health club, so I ventured out and visited the…
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I was having breakfast with a friend, and we were discussing the current business climate. Although we are both embracing AI and what it can do to speed up and improve business, I think we are approaching it from different angles. I believe none of us have all the answers because this is all so…
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Let me start with a pet peeve! I find the phrase “In a World…” like nails on a chalkboard. “In a world…” lines come from classic movie-trailer style voiceovers, popularized by Don LaFontaine, and they’ve become a meme format for over‑dramatic, often funny setups. In marketing and advertising, it is so overused… In a world…
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Being a born geek, I love technology. But the pace of change can be numbing. I bought my 2011 Nissan Rogue over 15 years ago. At the time, it was a technological marvel. It has built-in navigation, Bluetooth connectivity to my phone, a Bose sound system with a 6 CD changer, and so much more.…
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