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“I’m sorry, Brian. I’m afraid I can’t do that.”

2001: A Space Odyssey was a wild movie released in 1968. It was about space travel that could happen 33 years into the future. It had some prescient predictions about our future: Video calls Interactive voice systems Biometric security Flat-screen displays Two other things that it predicted that are now staples in our world: Space…

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Do You Measure Marketing ROI Based on the “O” or the “I”?

You may or may not have heard about the chip shortage. Memory chips are being scooped up and used by the AI boom to build data centers. This has created a shortage for consumer products that use memory. Apple just raised its prices because the shortage has created a price spike. It was not a…

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You May Not Have a Marketing Problem. You May Have a Behavior Problem.

Marketing your business is becoming harder these days. The digital strategies we've relied on since the early 2000s keep morphing, and while AI has made it easier to create content and crunch data, it hasn't solved the real problem: actually reaching your target audience where they are, with a message that lands. Yes, AI has…

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Garble IN – Garble OUT – Fun with AI

I am sure you have been a victim of a speech-to-text faupas. It may have gone like this: You say: “Text Doug: I’m running a bit late.” Siri sends: “Text Dog: I’m running, a big lake.” You say: “Remind me to pay the electric bill.” Siri says: “Remind me to pet the electric eel.” You…

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Are You Exploring or Exploiting Your Marketing… Why You Need BOTH!

I was listening to a Podcast with Chris Hayes and Alison Gopnik (Why Is This Happening?) about human intelligence vs. artificial intelligence. She's a distinguished professor of psychology and affiliate professor of philosophy at UC Berkeley. She proposes that, “Every two-year-old in many respects is smarter than the smartest guy in Silicon Valley. Every two-year-old…

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The Task, The System, and The Outcome

The Problem Due to some health issues, I have stopped jogging. I used to run 1-2 miles every other day, but a case of sciatica and some other issues made me stop for a while. My health insurance policy now gives me free access to a health club, so I ventured out and visited the…

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