News, articles, tips & tricks

Do You Measure Marketing ROI Based on the “O” or the “I”?

You may or may not have heard about the chip shortage. Memory chips are being scooped up and used by the AI boom to build data centers. This has created a shortage for consumer products that use memory. Apple just raised its prices because the shortage has created a price spike. It was not a…

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Computer Credit Where Credit Is Due

Skeeball I loved going to the arcade when I was a kid. Mom or dad would hand me dollars, and I would go to the token machine and come out with pockets of coins, which I could put into skeeball, basketball, and other games to earn tickets. Then I could turn those tickets in for…

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Is It Time to Rebuild Your Website?

During conversations with clients, contemporaries, and coworkers, there is often a lean towards getting attention, found, and remembered. What I often find missing is the “what happens next?” They are not wrong. Most websites are like trees in a forest. “If a tree falls in a forest and no one is around to hear it,…

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In Retrospect – 2025 Was a Crazy Year

No matter how you look at it, 2025 was not a normal business year. Heck, it was not a normal year in any way, shape, or form for our family. I personally faced some health challenges and spent way too much time with doctors, specialists, and hospital visits. I am happy to report that, for…

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The Cost of Marketing

There is no doubt that technology is changing fast. During an Uber ride I had, the driver, George, said to me, “I am getting a quote on replacing my roof. The company just needs the address and does not even send out a person. They use satellite images and AI to calculate the cost and…

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Prices Are Going Up. Are You Raising Yours? Can You? Should You?

There is an undercurrent creating a bit of uncertainty in business. It's the cost of doing business. I call it the “Chaos-Commerce Economy.” I have a lot of subscription tools that I pay for every month. They range from Grammarly to Blubrry (podcasting storage), from Acuity (meeting scheduling) to Zoom, Fathom, and other meeting tools.…

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