News, articles, tips & tricks

You’ve Got Jail… How Facebook Is Getting Bad For Business

Facebook went all Britney Spears on me. They took away my ability to control my business and they told me, “Oops, you did it again.” Yep. I did. I posted something that went against their community standards and I have been blocked from Facebook. But luckily it's not for long. Today I'm going to talk…

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To Achieve Your BHAG… You Need to SHAG to Become a BFD

I have a question for you… How do you eat an elephant? Common wisdom says one bite at a time. But it makes me think, why would you want to eat an elephant? They're big and believe it or not, they're hairy, and that's a lot of eating. But that would be something we know…

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How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages

I recently had an interesting call with a potential client where we went back and forth getting to know each other. In the process, she said to me, “I want to be upfront with you and let you know that I've had some bad experiences with people doing lead generation for my business.” And I…

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Vanity Fair, Unfair Vanity, and Vanity Metrics

A while back, I was talking about Cancel Culture on The Bacon Podcast episode 654. What I was talking about was canceling subscriptions. I was going through some of my accounting this weekend and noticed I was paying $10 a month for a newspaper I wasn't reading. Checked with my wife, she wasn't reading it…

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