News, articles, tips & tricks

OH… Those Pesky Little Terms and Policies

I learned something in the hospital (why I was in the hospital is a story for another day). If you have ever been admitted overnight, you know that sleep is a challenge. Between the nurses, doctors, and others coming into your room every half hour, you have machines that beep and whine when they are…

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The Cost of Marketing

There is no doubt that technology is changing fast. During an Uber ride I had, the driver, George, said to me, “I am getting a quote on replacing my roof. The company just needs the address and does not even send out a person. They use satellite images and AI to calculate the cost and…

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The Second Kick from a Mule – Part 2

There is a saying that goes, “There is no educational value… to the second kick from a mule.” Marketing your small to mid-sized business is hard, and it's getting harder. It was not too long ago that the only way to get your business noticed was to play in the Google sandbox. Google's business pages,…

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The Second Kick from a Mule – Part 1

There is a saying that goes, “There is no educational value… to the second kick from a mule.” I have a nickname (actually multiple), but my geek one is ‘Captain Typo'. That is because I am a terrible typist, and my brain works so much faster than my fingers. I use Grammarly to help me…

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You Can’t Outsource Relationships…

One of my cornerstone sayings (called Baconisms) that I have used for years is, “Relationships are the currency of business”, especially in B2B sales and marketing. The value of your business is directly tied to the relationships you cultivate and sustain with customers, vendors, and other key partners. I still feel embarrassed and empowered by…

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Is It Time to Rethink Your Web and Sales Strategy?

Pretty much every day, I walk my dog Layla about a mile and a half for a half hour. She sniffs, and I learn. Over the years, I have listened to podcasts, audiobooks, and Blinkist book summaries. I canceled my Blinkist account earlier this year because I could tell they started using AI voices instead…

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