News, articles, tips & tricks

The 5 Levels of AI Tech Support… And Humans Win!

I was having breakfast with a friend, and we were discussing the current business climate. Although we are both embracing AI and what it can do to speed up and improve business, I think we are approaching it from different angles. I believe none of us have all the answers because this is all so…

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Optimizing Your Digital Toolbox Takes Time… But It's Worth It!

There was a time when building an email list was the key to financial success, and that remains especially true for e-commerce and consumer-based businesses today. Having a large email list allows you to consistently keep your offerings in front of your customers. One person I greatly admire in the internet marketing space is Connie…

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AI: It Helps AND Distracts

A lot has changed in 15 years, especially when it comes to cars & technology. I have had my new car for one week, and I am still not sure what all the buttons do or how to best utilize all the options. It's a Plug-In Hybrid, which means you can drive on battery power…

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Is It Time to Rebuild Your Website?

During conversations with clients, contemporaries, and coworkers, there is often a lean towards getting attention, found, and remembered. What I often find missing is the “what happens next?” They are not wrong. Most websites are like trees in a forest. “If a tree falls in a forest and no one is around to hear it,…

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You Can Do That with AI?

WARNING: This is a Geeky Post! No matter what your skill level, business acumen, or technical skill set, Artificial Intelligence is changing the way we do business. You don't have to actually download or pay for a system like ChatGPT, Claude, or Perplexity to experience it. It is now built into almost every piece of…

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You May Not Become an AI Expert… But You Can Become a People Expert

If you watch the news, one of the major topics (especially in the Raleigh Research Triangle) is that AI is poised to eliminate jobs at an increasingly rapid pace. I have to admit, AI is really good at some things and will be used to replace certain skilled positions. The two main ones, I think,…

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