News, articles, tips & tricks

How & Why AEO Is Better Than SEO (Most of the Time)

While I was waiting in the doctor's office for my regular check-up for 30 minutes, I got an instant message from a client: “I’m not showing up well in Google, and things are very slow. Can you help me figure it out?” I commented that I would have to get back with them tomorrow when…

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OH… Those Pesky Little Terms and Policies

I learned something in the hospital (why I was in the hospital is a story for another day). If you have ever been admitted overnight, you know that sleep is a challenge. Between the nurses, doctors, and others coming into your room every half hour, you have machines that beep and whine when they are…

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The Second Kick from a Mule – Part 2

There is a saying that goes, “There is no educational value… to the second kick from a mule.” Marketing your small to mid-sized business is hard, and it's getting harder. It was not too long ago that the only way to get your business noticed was to play in the Google sandbox. Google's business pages,…

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The Second Kick from a Mule – Part 1

There is a saying that goes, “There is no educational value… to the second kick from a mule.” I have a nickname (actually multiple), but my geek one is ‘Captain Typo'. That is because I am a terrible typist, and my brain works so much faster than my fingers. I use Grammarly to help me…

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Is It Time to Rethink Your Web and Sales Strategy?

Pretty much every day, I walk my dog Layla about a mile and a half for a half hour. She sniffs, and I learn. Over the years, I have listened to podcasts, audiobooks, and Blinkist book summaries. I canceled my Blinkist account earlier this year because I could tell they started using AI voices instead…

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