News, articles, tips & tricks

AI Surveillance Marketing – The Good, the Bad, and “It Could Get Ugly”

I had the pleasure of meeting an experienced and confident leadership coach friend of mine the other day when I had an appointment in her neck of the woods, Chapel Hill (an hour from my home). We were talking about the usual business… how AI is affecting our businesses, and what is motivating us lately…

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Even AI Says… The Best Marketing Starts with Talking to People

Call me ‘Captain Obvious,’ but I have always been a people person, which is why I believe marketing begins and ends with people. Yet, unless you are living under a rock, you’re being inundated with ‘experts’ and ads for AI tools that are encouraging you to allow AI agents to handle everything from writing, producing,…

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AI May Kill Us… But Has It Already Killed Marketing?

I was recently in Charlotte to watch my team take on the Carolina Panthers. My friend flew down with his son, and I picked up my son on the way. We were heading out to dinner, and my son wanted to eat a burger at a bar, but David (my friend) wanted to make this…

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The Biggest Challenges B2b Businesses Face with Internet Marketing in 2026

Every once in a while, I find it helpful to reach out to a variety of people, connect, and get their take on the pulse of life, business, and whatever is on their mind. I had such a meeting this week with an industrial designer I befriended in Australia named Phillepe. We were discussing trends…

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Content Curation vs Content Distillation

I have always been a lifelong learner. I do most of my research through audiobooks and podcasts, but I also use Perplexity AI. They have a curated news feature that keeps me up to date daily on trends in tech and AI. I have also shared that I listen to The Verge, Pivot, and other…

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The Top 3 Challenges & Opportunities that B2b Companies Face Today!

Noise Pollution and Running with the Bulls All the best traditional marketing tools and techniques are getting drowned out by AI noise pollution. Smaller and some mid-sized companies are producing more AI content and automating their posting to social media and video platforms. Although some action is being taken to call out or diminish AI…

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