News, articles, tips & tricks

Why Old-School Marketing Still Wins in the Age of AI

Happy Anniversary to Me! It's been 10 years since I released my third book, The Bacon System: Sizzlin' Hot Recipes That Grow Your Business, and I got the idea to explore if the concepts are still relevant today, especially with the AI world we are quickly evolving into. I can tell you that over the…

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AI Agents Can't Beat Your Overlord… ZOG

I have been pretty consistent by going to the gym 3 days a week. I can feel the effects of lifting weights, stretching, and using the treadmill. I feel a bit stronger and more stable on my feet. I do realize that I am working with knowledge acquired in my 30s. I could go to…

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The Task, The System, and The Outcome

The Problem Due to some health issues, I have stopped jogging. I used to run 1-2 miles every other day, but a case of sciatica and some other issues made me stop for a while. My health insurance policy now gives me free access to a health club, so I ventured out and visited the…

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The Email Is Mightier than the Browser

Change Is Painful but Necessary A great email system is one that focuses on deliverability (the system that makes sure your email can get through today's AI-powered firewalls and spam filters). I have worked on many email platforms, both for myself and for clients. Some have offered free, while others are so much more cost-effective…

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Marketing Much? What's Working (So Far) in 2026

There is no more controversial topic in marketing than AI. It's both a weapon of mass disruption and a weapon of mass distraction. It can be both a tool and a toy. In some ways, it can be a productivity boost or a productivity bust. It can improve your writing while taking you down a…

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Research: How Technology Is Changing the Way We Do Business

Being a born geek, I love technology. But the pace of change can be numbing. I bought my 2011 Nissan Rogue over 15 years ago. At the time, it was a technological marvel. It has built-in navigation, Bluetooth connectivity to my phone, a Bose sound system with a 6 CD changer, and so much more.…

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