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Keep Your Friends Close… and Your Customers Closer!

Accountability, Advertising, Awareness, Business Systems, C-Suite Topics, Client Expectations, Communication, Content Marketing, EMail Marketing, Engagement, Google Analytics, Human-To-Human, Investing In Yourself, LinkedIn, LinkedIn Advertising, Mindset, Organic Marketing, Relationship Marketing, Sales, Social Media, Spreadsheets, Strategy, Success, Systems, Thought Leadership, WebsitesOctober 12, 2026

An old saying goes: “Keep your friends close and your enemies closer!” It means you should value your friendships and stay in touch regularly. The “enemies” part means paying even closer attention to people who may be trying to undermine you. Keeping them close helps you understand their motives and actions, so they can’t take…

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Even AI Says… The Best Marketing Starts with Talking to People

Artificial Intelligence, Attention, Awareness, Blogging, Business Systems, Business Tools, C-Suite Topics, Case Studies, Content Marketing, Drip Email Sequences, EMail Marketing, Engagement, General Marketing, Generating Sales, Human-To-Human, LinkedIn, Permission Marketing, Questions, Reciprocity, Relationship MarketingSeptember 22, 2026

Call me ‘Captain Obvious,’ but I have always been a people person, which is why I believe marketing begins and ends with people. Yet, unless you are living under a rock, you’re being inundated with ‘experts’ and ads for AI tools that are encouraging you to allow AI agents to handle everything from writing, producing,…

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The Biggest Challenges B2b Businesses Face with Internet Marketing in 2026

Attention, Awareness, Business Systems, Buyer's Journey, C-Suite Topics, Client Expectations, Content Marketing, Customer Journey, Emotional Intelligence, Engagement, Google, Google AdWords, Human-To-Human, Organic Marketing, Perfect Customers, Relationship Marketing, Search Engine Marketing, Social Media, Strategy, Success, Thought Leadership, Websites, Writing ContentSeptember 8, 2026

Every once in a while, I find it helpful to reach out to a variety of people, connect, and get their take on the pulse of life, business, and whatever is on their mind. I had such a meeting this week with an industrial designer I befriended in Australia named Phillepe. We were discussing trends…

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Content Curation vs Content Distillation

Accountability, Answer Engine Optimization, Artificial Intelligence, Attention, Awareness, Blogging, Business Tools, C-Suite Topics, Client Expectations, Communication, Content Marketing, Customer Relationship Manager, Emotional Intelligence, Engagement, Futurecasting, Generating Sales, Human-To-Human, Information Marketing, Questions, Relationship Marketing, StrategySeptember 1, 2026

I have always been a lifelong learner. I do most of my research through audiobooks and podcasts, but I also use Perplexity AI. They have a curated news feature that keeps me up to date daily on trends in tech and AI. I have also shared that I listen to The Verge, Pivot, and other…

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The Top 3 Challenges & Opportunities that B2b Companies Face Today!

Accountability, Advertising, Answer Engine Optimization, Artificial Intelligence, Attention, Awareness, Business Systems, Buyer's Journey, C-Suite Topics, Client Expectations, Content Marketing, Customer Relationship Manager, Data Mining, EMail Marketing, Emotional Intelligence, Engagement, Human-To-Human, Investing In Yourself, Relationship Marketing, Return On Investment, Social Media, Strategy, Thought Leadership, Value Proposition, WebsitesAugust 25, 2026

Noise Pollution and Running with the Bulls All the best traditional marketing tools and techniques are getting drowned out by AI noise pollution. Smaller and some mid-sized companies are producing more AI content and automating their posting to social media and video platforms. Although some action is being taken to call out or diminish AI…

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The Physics of Marketing

Artificial Intelligence, Attention, Audio, Automation, Awareness, Branding, Business Systems, Buyer's Journey, C-Suite Topics, Change Management, Client Expectations, Consistency, Emotional Intelligence, Engagement, Golf, Human-To-Human, Mindset, Opinion, Questions, Relationship Marketing, Social Media, Strategy, Thought Leadership, Video, WebsitesAugust 18, 2026

At the risk of becoming a broken record, marketing your small- to mid-sized business is not getting easier. It feels like the harder we push, the more resistance we feel. The Verge reports that Claude is now touting “AI Watermarking”. Anthropic is planning to add invisible, machine-readable watermarks to Claude-generated text and include provenance metadata…

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