News, articles, tips & tricks

Are You Selling the Sizzle or the Meal?

I am such a geek that my Weber Grill has Bluetooth. I have an app that connects to it and monitors the temperature, showing you the cooking time. There is also a wired probe that you insert into a steak or chicken to monitor the internal temperature and determine when to turn the food. I…

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How Are Your Google Analytics Lately?

If you have been a fan of this blog, you know that I am an avid golfer. Part of the reason we moved to North Carolina is the weather. In Chicago, I was lucky to get 20 rounds a year. In NC, I can golf as many as 20 rounds a month, and we play…

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You May Not Become an AI Expert… But You Can Become a People Expert

If you watch the news, one of the major topics (especially in the Raleigh Research Triangle) is that AI is poised to eliminate jobs at an increasingly rapid pace. I have to admit, AI is really good at some things and will be used to replace certain skilled positions. The two main ones, I think,…

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Antisocial Social Media and LinkedIn Means Business

There is a saying in marketing: “If you want to piss off half of your audience, post about politics, religion, or sex (men vs. women).” You can be assured that certain social media platforms actively promote content that creates division or anger to get the clicks, comments, and engagement that keep people engaged. I am…

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Who are You? Your Customers are a Mirror!

Marketing consumer stuff is SOOOOoooo… much easier than marketing B2b stuff (products or services). “There I said it!” Springtime is a perfect example. There are two types of people: those who want to save money and those who want to save time. People who want to save money will go to great lengths to convince…

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The Future of Websites: A Case Study

The definition of insanity is doing the same thing repeatedly and expecting different results. There is no doubt that AI is quickly changing the internet and search landscapes. The companies that make money off ads or SEO are suggesting you have to spend more to stay ahead of the competition. Although I agree that times…

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