Marketing your business is becoming harder these days. The digital strategies we've relied on since the early 2000s keep morphing, and while AI has made it easier to create content and crunch data, it hasn't solved the real problem: actually reaching your target audience where they are, with a message that lands. Yes, AI has…
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“In marketing, we are trying to persuade people to take action, but when that action involves interacting with a computer rather than a human, you may be able to record the conversation but never really understand the context that generated it in the first place!” I was driving to a weekend golf outing with a…
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PREAMBLE: If you are not a pro football fan, there is a marketing point to all of this. Usually, the time between New Year's and Super Bowl Sunday is filled with lots of sports that provide some warmth to the colder part of the year. You've got pro and college football playoffs, basketball, and hockey.…
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There is no doubt that technology is changing fast. During an Uber ride I had, the driver, George, said to me, “I am getting a quote on replacing my roof. The company just needs the address and does not even send out a person. They use satellite images and AI to calculate the cost and…
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I am such a geek that my Weber Grill has Bluetooth. I have an app that connects to it and monitors the temperature, showing you the cooking time. There is also a wired probe that you insert into a steak or chicken to monitor the internal temperature and determine when to turn the food. I…
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If you have been a fan of this blog, you know that I am an avid golfer. Part of the reason we moved to North Carolina is the weather. In Chicago, I was lucky to get 20 rounds a year. In NC, I can golf as many as 20 rounds a month, and we play…
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