News, articles, tips & tricks

“I’m sorry, Brian. I’m afraid I can’t do that.”

2001: A Space Odyssey was a wild movie released in 1968. It was about space travel that could happen 33 years into the future. It had some prescient predictions about our future: Video calls Interactive voice systems Biometric security Flat-screen displays Two other things that it predicted that are now staples in our world: Space…

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You May Not Have a Marketing Problem. You May Have a Behavior Problem.

Marketing your business is becoming harder these days. The digital strategies we've relied on since the early 2000s keep morphing, and while AI has made it easier to create content and crunch data, it hasn't solved the real problem: actually reaching your target audience where they are, with a message that lands. Yes, AI has…

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Computer Credit Where Credit Is Due

Skeeball I loved going to the arcade when I was a kid. Mom or dad would hand me dollars, and I would go to the token machine and come out with pockets of coins, which I could put into skeeball, basketball, and other games to earn tickets. Then I could turn those tickets in for…

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The Task, The System, and The Outcome

The Problem Due to some health issues, I have stopped jogging. I used to run 1-2 miles every other day, but a case of sciatica and some other issues made me stop for a while. My health insurance policy now gives me free access to a health club, so I ventured out and visited the…

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The 5 Levels of AI Tech Support… And Humans Win!

I was having breakfast with a friend, and we were discussing the current business climate. Although we are both embracing AI and what it can do to speed up and improve business, I think we are approaching it from different angles. I believe none of us have all the answers because this is all so…

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What Is Your Marketing Personality Type?

I find myself using AI more and more in business. It can be both a time saver and a time suck. For example, I recently had a technical problem with my Mac trying to connect my RING cameras to my home. I used Perplexity to guide me through troubleshooting steps. It was helpful, but it…

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