News, articles, tips & tricks

Even AI Says… The Best Marketing Starts with Talking to People

Call me ‘Captain Obvious,’ but I have always been a people person, which is why I believe marketing begins and ends with people. Yet, unless you are living under a rock, you’re being inundated with ‘experts’ and ads for AI tools that are encouraging you to allow AI agents to handle everything from writing, producing,…

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Marketing Should Be a Problem-Solution Sales Process – [Best Of]

I believe business owners are tired of receiving random emails claiming there are errors on their current website, only to be invited to a sales pitch. I recently had a client bite on one of those pitches and then come to me to finish the project. The company did a nice job of making the…

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Marketing Much? What’s Working (So Far) in 2026

There is no more controversial topic in marketing than AI. It’s both a weapon of mass disruption and a weapon of mass distraction. It can be both a tool and a toy. In some ways, it can be a productivity boost or a productivity bust. It can improve your writing while taking you down a…

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Marketing Should Be a Problem-Solution Sales Process

I had a lot of interest and feedback on my post about updating your website. The confusing and disappointing part was that most of it came from people looking to sell building websites for business, who agreed with the sentiment. I was expecting more interaction with business owners. I believe they are tired of receiving…

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Is the Price… Higher or Lower?

Have you ever watched the TV show “The Price is Right?” It’s a daytime game show in which people are selected to bid on an item. The winner gets up on stage to play a game to win bigger prizes. Then, those people compete to spin a wheel to get to the showcase showdown, where…

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You’ve Got To Know When…

November 1st, 2014… a day that will live in infamy (on the internet). The biggest news stories were: A judge in Maine rejected a strict Ebola quarantine for nurse Kaci Hickox Political unrest in Burkina Faso A hit-and-run incident in Santa Ana, California killed three 13-year-old girls The release of retired U.S. Marine Sgt. Andrew…

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