News, articles, tips & tricks

Is Your Marketing a Bonfire or a Fire Pit?

Although it's been 80 degrees here in Raleigh lately, the mornings are getting brisk, and you can sense fall in the air. Some trees are starting to turn, and a constant morning dew covers the grass. Aside from pumpkin-spiced everything and the neighborhood competition about who can overdecorate their houses for Halloween, there is a…

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Creating Content in an AI World – IQ+EQ = SQ

I have been in the marketing game a long time. When I wrote my first book, I was introduced to the world of marketing influencers. Although I was trying to become one, I never made it my main source of income; instead, I used it as a way to introduce myself to potential clients. That…

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Are You Selling the Sizzle or the Meal?

I am such a geek that my Weber Grill has Bluetooth. I have an app that connects to it and monitors the temperature, showing you the cooking time. There is also a wired probe that you insert into a steak or chicken to monitor the internal temperature and determine when to turn the food. I…

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You May Not Become an AI Expert… But You Can Become a People Expert

If you watch the news, one of the major topics (especially in the Raleigh Research Triangle) is that AI is poised to eliminate jobs at an increasingly rapid pace. I have to admit, AI is really good at some things and will be used to replace certain skilled positions. The two main ones, I think,…

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What's Hard Is Easy, and Easy Is Hard

We are all living in interesting times. Life, technology, and the world are moving at lightning speed. I remember sitting in my living room in Bolingbrook, Illinois. I was sick, so I was home from work. A special report came on the TV. It was the beginning of the first Gulf War. CNN’s historic live…

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Attention vs Intention

So let me level set here. At the time of this writing, I have around 4500 friends and followers on Facebook, 4500 connections and 3500 followers on LinkedIn, and probably another 1000 people who are unique on Bluesky, Instagram, and Threads. I think it's safe to say that I am connected to over 10,000 individual…

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