News, articles, tips & tricks

Content Curation vs Content Distillation

I have always been a lifelong learner. I do most of my research through audiobooks and podcasts, but I also use Perplexity AI. They have a curated news feature that keeps me up to date daily on trends in tech and AI. I have also shared that I listen to The Verge, Pivot, and other…

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The Top 3 Challenges & Opportunities that B2b Companies Face Today!

Noise Pollution and Running with the Bulls All the best traditional marketing tools and techniques are getting drowned out by AI noise pollution. Smaller and some mid-sized companies are producing more AI content and automating their posting to social media and video platforms. Although some action is being taken to call out or diminish AI…

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The Physics of Marketing

At the risk of becoming a broken record, marketing your small- to mid-sized business is not getting easier. It feels like the harder we push, the more resistance we feel. The Verge reports that Claude is now touting “AI Watermarking”. Anthropic is planning to add invisible, machine-readable watermarks to Claude-generated text and include provenance metadata…

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AI vs Human Text – AI Detection Does Work

I am a huge proponent of content marketing. I believe that there is still power in sharing your knowledge for free to build know, like, and trust, which become the foundation for people wanting to do business with you and your company. I am also an avid fan of using AI in the process. AI…

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Spill the Beans… Coffee, Tea, or Me?

Running a recording studio took a lot of work. Not only was I managing a staff of five, but I also had a wide range of clients, from corporate clients to independent musicians, with different tastes, needs, and budgets. One would think it was a mix of equipment and creativity that kept the engine running…

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You May Not Have a Marketing Problem. You May Have a Behavior Problem.

Marketing your business is becoming harder these days. The digital strategies we’ve relied on since the early 2000s keep morphing, and while AI has made it easier to create content and crunch data, it hasn’t solved the real problem: actually reaching your target audience where they are, with a message that lands. Yes, AI has…

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