I am not sure if you are a sports fan. It’s that special time of the year when most team sports are either starting up or winding down. We have the baseball playoffs and the beginning of hockey season. Football is well underway, and basketball is right around the corner. If you haven’t figured it…
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I had the pleasure of meeting an experienced and confident leadership coach friend of mine the other day when I had an appointment in her neck of the woods, Chapel Hill (an hour from my home). We were talking about the usual business… how AI is affecting our businesses, and what is motivating us lately…
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I have been pretty consistent by going to the gym 3 days a week. I can feel the effects of lifting weights, stretching, and using the treadmill. I feel a bit stronger and more stable on my feet. I do realize that I am working with knowledge acquired in my 30s. I could go to…
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PREAMBLE: If you are not a pro football fan, there is a marketing point to all of this. Usually, the time between New Year’s and Super Bowl Sunday is filled with lots of sports that provide some warmth to the colder part of the year. You’ve got pro and college football playoffs, basketball, and hockey.…
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Marketing consumer stuff is SOOOOoooo… much easier than marketing B2b stuff (products or services). “There I said it!” Springtime is a perfect example. There are two types of people: those who want to save money and those who want to save time. People who want to save money will go to great lengths to convince…
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Let’s face it. If you are in business, your main point is to make sales. Another point is to make a sale while making a profit. And one more is, if it costs you less to run the business you get to keep more money. If business was that simple (which it really is) everyone…
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