Marketing consumer stuff is SOOOOoooo… much easier than marketing B2b stuff (products or services). “There I said it!” Springtime is a perfect example. There are two types of people: those who want to save money and those who want to save time. People who want to save money will go to great lengths to convince…
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Let's face it. If you are in business, your main point is to make sales. Another point is to make a sale while making a profit. And one more is, if it costs you less to run the business you get to keep more money. If business was that simple (which it really is) everyone…
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I just read an article about how companies are laying people off and they feel betrayed. They attracted people with a fun family atmosphere, and then laid them off like the expenses that they always were. I luckily learned a lesson back in the 1980s when I worked at AT&T. During a performance review, I…
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I saw a post on Facebook the other day, and it asked a question that made me think. The question was, “What great advice would you tell your younger self if you could?” So, I decided to do a podcast about it, because I did ask myself that question, and here's what I came up…
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Let me start off by saying I'm the farthest thing from a mindset coach. I do have a mindset coach. She helps keep me stay positive and focused on the right direction. One of the things that I do on a regular basis on social media to spread positive messages is a “Quote of the…
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The question I have for you today is this: Do you like the Moody Blues? I do. They're one of my favorite bands. They're from the 60's, if you're not that old. I live in Chicago and we have an outdoor amphitheater called Ravinia. I know there's lots of them all over the country. I've…
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