Although it's been 80 degrees here in Raleigh lately, the mornings are getting brisk, and you can sense fall in the air. Some trees are starting to turn, and a constant morning dew covers the grass. Aside from pumpkin-spiced everything and the neighborhood competition about who can overdecorate their houses for Halloween, there is a…
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Marketing consumer stuff is SOOOOoooo… much easier than marketing B2b stuff (products or services). “There I said it!” Springtime is a perfect example. There are two types of people: those who want to save money and those who want to save time. People who want to save money will go to great lengths to convince…
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It's easy to get nostalgic for the good old days. We just watched the satirical movie “Unfrosted” about making Pop-Tarts. It's filled with nostalgic references and jokes blended with a modern-day perspective. Although Pop-Tarts have fruit flavors, it's 100% artificial flavors loaded with sugar that give them their taste, for many kids in the '60s,…
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We Are Surrounded By Persuasion You may not think about it, but we are surrounded by messages and ads all day long. In today's digital age, the average person encounters between 6,000 and 10,000 ads daily. We are bombarded with billboards, snail mail, radio, and TV, not to mention all the social media content, spam…
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Trust is not an event. Trust is a process. Unlike KNOW and LIKE, TRUST cannot be found through an online activity. It has to be accomplished through human-to-human interaction. Trust has to be earned. Once earned, it’s not like a merit badge. It’s more like a battery that has to be recharged constantly. It is…
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