News, articles, tips & tricks

Human Psychology vs Technological Empathy

“In marketing, we are trying to persuade people to take action, but when that action involves interacting with a computer rather than a human, you may be able to record the conversation but never really understand the context that generated it in the first place!” I was driving to a weekend golf outing with a…

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The 5 Levels of AI Tech Support… And Humans Win!

I was having breakfast with a friend, and we were discussing the current business climate. Although we are both embracing AI and what it can do to speed up and improve business, I think we are approaching it from different angles. I believe none of us have all the answers because this is all so…

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What Is Your Marketing Personality Type?

I find myself using AI more and more in business. It can be both a time saver and a time suck. For example, I recently had a technical problem with my Mac trying to connect my RING cameras to my home. I used Perplexity to guide me through troubleshooting steps. It was helpful, but it…

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Heating Up Business Leftovers

I live with my wife, Kim, and our dog, Layla. When it comes to making meals at home, Kim has that down to a science. One thing I can say is that we often have leftovers. For example, when we do Taco Tuesday, we almost always get a second meal out of the cooked food.…

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You May Not Become an AI Expert… But You Can Become a People Expert

If you watch the news, one of the major topics (especially in the Raleigh Research Triangle) is that AI is poised to eliminate jobs at an increasingly rapid pace. I have to admit, AI is really good at some things and will be used to replace certain skilled positions. The two main ones, I think,…

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What Is Your Brand of Hospitali-Tea?

Trust me… going to hospitals, clinics, and doctors' offices is not fun. I hope you are not at that phase or your health is better than mine. Don't get me wrong. I am healthy and jog, play golf, and do yard work, but I have had a series of incidents that have put me on…

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