News, articles, tips & tricks

Embrace the Inbox (You've Got Mail)

One of the most recognized sounds computer lovers remember is the dial-up connection and AOL's announcement that says, “You've Got Mail!” It was like a sugar high whenever you heard that sound. Nowadays, most of us feel like we have the stabbing pain of a cavity when we hear our Outlook or Gmail inbox notification…

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Half Baked Cookies – How To Cook Your B2b Marketing to Perfection

I have often heard that the clock is set back one hour in the fall and your scale should be set back 10 pounds during the Holiday season. ‘Tis the season for holiday parties. There are cookies everywhere. There are cookie exchanges because you can't get enough. You can't eat all your own cookies (well…

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Seasons… Cold Weather Can Nudge Business to Heat Up

We just crossed the autumnal equinox. In layman's terms – Summer is over (at least on the calendar.) Summer is one of the most active times of the year for me. We have longer days and better weather. Chances are you spend more time outside and take more days off than at any other time…

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The Anatomy Of An Ebook (I Wrote For My Business) – A Marketer's Journey

I don't know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it's a little bit more of a challenge. It's kind of hard to see the forest from the trees. Kind of like the…

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What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing

I'm going to make an assumption, you don't want to open your email and see that you've been added to an email list that has nothing to do with you or your business needs. Frankly, it's a waste of time and it can cause you to have a negative opinion about the company or brand…

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Don't Be An Inbox Clogger – Email With A Purpose

A while back, I was talking about getting your email organized. There are people out there (maybe even you) who have over 8,000 emails in their inbox. But I don't want to talk about your inbox. Today, I want to talk about your outbox, or more specifically about broadcast email in business and how to…

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