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Do You Measure Marketing ROI Based on the “O” or the “I”?

Accountability, Advertising, Artificial Intelligence, Attention, Awareness, Business Systems, C-Suite Topics, Communication, Content Marketing, Disruption, EMail Marketing, Emotional Intelligence, Engagement, Generating Sales, Human-To-Human, LinkedIn, Mindset, Productivity, Purpose, Return On InvestmentJune 30, 2026

You may or may not have heard about the chip shortage. Memory chips are being scooped up and used by the AI boom to build data centers. This has created a shortage for consumer products that use memory. Apple just raised its prices because the shortage has created a price spike. It was not a…

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Why Old-School Marketing Still Wins in the Age of AI

Artificial Intelligence, Automation, C-Suite Topics, Client Expectations, Communication, Content Marketing, EMail Marketing, General Marketing, Google Analytics, Human-To-Human, Organic Marketing, Social Networking, Strategy, Systems, Websites, Writing ContentJune 8, 2026

Happy Anniversary to Me! It's been 10 years since I released my third book, The Bacon System: Sizzlin' Hot Recipes That Grow Your Business, and I got the idea to explore if the concepts are still relevant today, especially with the AI world we are quickly evolving into. I can tell you that over the…

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Are You Exploring or Exploiting Your Marketing… Why You Need BOTH!

Artificial Intelligence, Attention, Business, C-Suite Topics, Communication, Data Mining, EMail Marketing, Emotional Intelligence, Engagement, Generating Sales, Mindset, Podcasts, Purpose, Questions, Strategy, Technology, Thought Leadership, Voice Search, Writing ContentMay 26, 2026

I was listening to a Podcast with Chris Hayes and Alison Gopnik (Why Is This Happening?) about human intelligence vs. artificial intelligence. She's a distinguished professor of psychology and affiliate professor of philosophy at UC Berkeley. She proposes that, “Every two-year-old in many respects is smarter than the smartest guy in Silicon Valley. Every two-year-old…

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The Task, The System, and The Outcome

Artificial Intelligence, Automation, Business Systems, Business Tools, C-Suite Topics, Content Marketing, Data Mining, EMail Marketing, Futurecasting, Managing Change, Mindset, Purpose, Relationship Marketing, Strategy, Success, Systems, Technology, Thought LeadershipMay 5, 2026

The Problem Due to some health issues, I have stopped jogging. I used to run 1-2 miles every other day, but a case of sciatica and some other issues made me stop for a while. My health insurance policy now gives me free access to a health club, so I ventured out and visited the…

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Optimizing Your Digital Toolbox Takes Time… But It’s Worth It!

A-B Testing, Accountability, Artificial Intelligence, Client Expectations, Consistency, Content Marketing, EMail Marketing, Engagement, Generating Sales, Human-To-Human, Purpose, Relationship Marketing, Segmenting, Systems, Technology, Trust, Writing ContentMarch 23, 2026

There was a time when building an email list was the key to financial success, and that remains especially true for e-commerce and consumer-based businesses today. Having a large email list allows you to consistently keep your offerings in front of your customers. One person I greatly admire in the internet marketing space is Connie…

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The Email Is Mightier than the Browser

Artificial Intelligence, Automation, Autoresponder, Business Systems, Business Tools, Buyer's Journey, Change Management, Client Expectations, Content Marketing, Data Mining, EMail Marketing, Follow-Up, Generating Sales, Human-To-Human, Permission Marketing, Relationship Marketing, Sales, Social Media, Spam, Strategy, Success, Systems, Targeted Messaging, Technology, Thought Leadership, Websites, Writing ContentMarch 17, 2026

Change Is Painful but Necessary A great email system is one that focuses on deliverability (the system that makes sure your email can get through today's AI-powered firewalls and spam filters). I have worked on many email platforms, both for myself and for clients. Some have offered free, while others are so much more cost-effective…

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