News, articles, tips & tricks

Is Your Marketing a Bonfire or a Fire Pit?

Although it's been 80 degrees here in Raleigh lately, the mornings are getting brisk, and you can sense fall in the air. Some trees are starting to turn, and a constant morning dew covers the grass. Aside from pumpkin-spiced everything and the neighborhood competition about who can overdecorate their houses for Halloween, there is a…

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Are You Selling the Sizzle or the Meal?

I am such a geek that my Weber Grill has Bluetooth. I have an app that connects to it and monitors the temperature, showing you the cooking time. There is also a wired probe that you insert into a steak or chicken to monitor the internal temperature and determine when to turn the food. I…

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What's Old Media… Is NEW Media

I have been working in marketing and advertising for a long time. When I started in the late 1970s and early 80s, TV was delivered by antennas, and radio and newspapers were still the primary news delivery mechanisms. It wasn't until 1996 that MSNBC and Fox News came onto the scene. Then, in late 2016,…

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You Can Do That with AI?

WARNING: This is a Geeky Post! No matter what your skill level, business acumen, or technical skill set, Artificial Intelligence is changing the way we do business. You don't have to actually download or pay for a system like ChatGPT, Claude, or Perplexity to experience it. It is now built into almost every piece of…

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Step By Step… to Step It Up

We had some good news this week: our dog Layla has cleared her heartworm test, which means she can start to return to normal activities. Six months ago, after she had an anaphylaxis shock, a routine follow-up visit revealed that she had heartworm. Heartworm in dogs is a serious and potentially fatal disease caused by…

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