There is an undercurrent creating a bit of uncertainty in business. It's the cost of doing business. I call it the “Chaos-Commerce Economy.” I have a lot of subscription tools that I pay for every month. They range from Grammarly to Blubrry (podcasting storage), from Acuity (meeting scheduling) to Zoom, Fathom, and other meeting tools.…
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Marketing consumer stuff is SOOOOoooo… much easier than marketing B2b stuff (products or services). “There I said it!” Springtime is a perfect example. There are two types of people: those who want to save money and those who want to save time. People who want to save money will go to great lengths to convince…
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Your business has changed in less than a week unless you live under a rock. This has nothing to do with politics, but economics. If you run a business that resells products from overseas, the cost of what you sell has gone up. If you run a SAS or service business, the cost of running…
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Trust me… going to hospitals, clinics, and doctors' offices is not fun. I hope you are not at that phase or your health is better than mine. Don't get me wrong. I am healthy and jog, play golf, and do yard work, but I have had a series of incidents that have put me on…
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Some of the most famous words in marketing and advertising are: “But Wait… There's More!” With TV infomercials, it's often associated with getting people to see all of the FREE extra stuff you can get if you act fast. Note… everybody gets that extra stuff—usually cheap crap to make you feel like you can't get…
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One of my all-time favorite jokes is about babies… “How many babies does it take to screw in a lightbulb?” “None – they neither have the cognitive or motor skills to perform such a task!” You could imagine a baby holding a lightbulb and trying to insert it into a lamp or socket. But…
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