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Is AI Hurting Your Social Media Engagement?

Accountability, Advertising, Artificial Intelligence, Attention, Awareness, Business Systems, C-Suite Topics, Communication, Consistency, Content Marketing, Emotional Intelligence, Facebook, Human-To-Human, LinkedIn, Relationship Marketing, Social Media, Strategy, Thought LeadershipJuly 28, 2026

Did you know that reading is on the decline? That’s bad news for me and this blog, since long-form text is my main way to communicate what I am learning about marketing and AI in 2026. Did you know that gambling is now more popular than reading, and only 16% of adults read for pleasure…

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Social Media… It’s a Numbers vs Algorithm Game

Advertising, Artificial Intelligence, Attention, Blogging, Business Systems, Communication, Engagement, Facebook, LinkedIn, LinkedIn Advertising, Relationship Marketing, Social Media, Strategy, Writing ContentMarch 31, 2026

I’ve got a secret weapon on social media: Layla! I snap photos and even pay for them to be taken. This keeps my Facebook presence running strong. People just adore babies, puppies, and bacon. That’s a chapter from my book, It’s Not About You! With all the world’s turmoil, people are just looking for happiness.…

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The Second Kick from a Mule – Part 2

Advertising, Answer Engine Optimization, Artificial Intelligence, Attention, Blogging, C-Suite Topics, Communication, EMail Marketing, Engagement, Facebook, Google, Human-To-Human, LinkedIn, Organic Marketing, Questions, Relationship Marketing, Social Media, Strategy, Technology, WebsitesNovember 17, 2025

There is a saying that goes, “There is no educational value… to the second kick from a mule.” Marketing your small to mid-sized business is hard, and it’s getting harder. It was not too long ago that the only way to get your business noticed was to play in the Google sandbox. Google’s business pages,…

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The Second Kick from a Mule – Part 1

Advertising, Answer Engine Optimization, Artificial Intelligence, Attention, Audio, Audiobooks, Blogging, C-Suite Topics, Communication, EMail Marketing, Engagement, Facebook, Google, Human-To-Human, LinkedIn, Organic Marketing, Questions, Relationship Marketing, Social Media, Strategy, Technology, WebsitesNovember 10, 2025

There is a saying that goes, “There is no educational value… to the second kick from a mule.” I have a nickname (actually multiple), but my geek one is ‘Captain Typo’. That is because I am a terrible typist, and my brain works so much faster than my fingers. I use Grammarly to help me…

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Let’s Do The Time Warp Again

Accountability, Advertising, Attention, Blogging, Change Management, Community, Engagement, Facebook, Google, Information Marketing, Organic Marketing, Questions, Relationship Marketing, Sales, Social Media, Targeted Messaging, TrustDecember 2, 2024

“Time Warp” is one of the most recognizable songs from “The Rocky Horror Picture Show.” It was created as a time filler for the stage play but has exploded in popularity and become a central part of audience participation during film screenings and live performances. It has the instructions to dance the lyrics: “It’s just…

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Superman vs The Boogeyman

Accountability, Advertising, Artificial Intelligence, Business, C-Suite Topics, Change Management, Communication, Facebook, Google, Organic Marketing, Relationship Marketing, Strategy, Targeted Messaging, Thought Leadership, WebsitesOctober 1, 2024

I was listening to an interview about energy. One of the little-known facts about AI is that it requires power… Lots of POWER! A single query in a generative AI model may use as much energy as turning on a lightbulb for one hour. Generating two images with AI could use as much energy as…

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