Change Is Painful but Necessary A great email system is one that focuses on deliverability (the system that makes sure your email can get through today's AI-powered firewalls and spam filters). I have worked on many email platforms, both for myself and for clients. Some have offered free, while others are so much more cost-effective…
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If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials. One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information…
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Here are the top five New Year's sayings or cliches: Out with the Old, In with the New New Year, New You Another Chance for Us to Get It Right See You Next Year A Frest Start In reality, it is just another day in a sequence of days. The biggest difference is that it's…
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(and Why it Matters in Business-to-Business Sales) I've heard it said that to succeed in business, you must master business tools. Some businesses make do with what they can afford, while others highly invest in cutting-edge technologies. Customers have invested in integrated systems like Microsoft Dynamics, Salesforce, Hubspot, ZoomInfo, and others. At the same time,…
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How often do you find yourself getting ads for something that you just searched for? It can be both creepy and annoying. Since the weather is so much better here in North Carolina than in Chicago, I have been lucky enough to play 20+ rounds of golf since January 1st. The golf here, especially in…
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This is the second installment in a four-part series on using marketing to power your sales engine. You can read the first post, here. In this post, we'll cover what exactly successful companies do to thrive during times of chaos. Next, we'll cover staying relevant and creating awareness through consistent engagement. In our final installment,…
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