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Do You Measure Marketing ROI Based on the “O” or the “I”?

Accountability, Advertising, Artificial Intelligence, Attention, Awareness, Business Systems, C-Suite Topics, Communication, Content Marketing, Disruption, EMail Marketing, Emotional Intelligence, Engagement, Generating Sales, Human-To-Human, LinkedIn, Mindset, Productivity, Purpose, Return On InvestmentJune 30, 2026

You may or may not have heard about the chip shortage. Memory chips are being scooped up and used by the AI boom to build data centers. This has created a shortage for consumer products that use memory. Apple just raised its prices because the shortage has created a price spike. It was not a…

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You May Not Have a Marketing Problem. You May Have a Behavior Problem.

Accountability, Artificial Intelligence, Attention, Awareness, Branding, Business, Business Systems, Business Tools, Buyer's Journey, C-Suite Topics, Change Management, Client Expectations, Communication, Content Marketing, Customer Journey, Disruption, Education, Emotional Intelligence, Engagement, Futurecasting, Generating Sales, Human Capital, Human-To-Human, Information Marketing, Innovation, Managing Change, Managing Your Business, Mindset, Organic Marketing, Perfect Customers, Purpose, Questions, Relationship Marketing, Sales, Strategy, Success, Targeted Messaging, Technology, Thought LeadershipJune 16, 2026

Marketing your business is becoming harder these days. The digital strategies we've relied on since the early 2000s keep morphing, and while AI has made it easier to create content and crunch data, it hasn't solved the real problem: actually reaching your target audience where they are, with a message that lands. Yes, AI has…

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Are You Exploring or Exploiting Your Marketing… Why You Need BOTH!

Artificial Intelligence, Attention, Business, C-Suite Topics, Communication, Data Mining, EMail Marketing, Emotional Intelligence, Engagement, Generating Sales, Mindset, Podcasts, Purpose, Questions, Strategy, Technology, Thought Leadership, Voice Search, Writing ContentMay 26, 2026

I was listening to a Podcast with Chris Hayes and Alison Gopnik (Why Is This Happening?) about human intelligence vs. artificial intelligence. She's a distinguished professor of psychology and affiliate professor of philosophy at UC Berkeley. She proposes that, “Every two-year-old in many respects is smarter than the smartest guy in Silicon Valley. Every two-year-old…

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Computer Credit Where Credit Is Due

Artificial Intelligence, Business Systems, Business Tools, Change Management, Disruption, Entrepreneurship, Futurecasting, Generating Sales, Human Capital, Managing Change, Managing Your Business, Predictions, Return On Investment, Strategy, TechnologyMay 12, 2026

Skeeball I loved going to the arcade when I was a kid. Mom or dad would hand me dollars, and I would go to the token machine and come out with pockets of coins, which I could put into skeeball, basketball, and other games to earn tickets. Then I could turn those tickets in for…

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Optimizing Your Digital Toolbox Takes Time… But It’s Worth It!

A-B Testing, Accountability, Artificial Intelligence, Client Expectations, Consistency, Content Marketing, EMail Marketing, Engagement, Generating Sales, Human-To-Human, Purpose, Relationship Marketing, Segmenting, Systems, Technology, Trust, Writing ContentMarch 23, 2026

There was a time when building an email list was the key to financial success, and that remains especially true for e-commerce and consumer-based businesses today. Having a large email list allows you to consistently keep your offerings in front of your customers. One person I greatly admire in the internet marketing space is Connie…

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The Email Is Mightier than the Browser

Artificial Intelligence, Automation, Autoresponder, Business Systems, Business Tools, Buyer's Journey, Change Management, Client Expectations, Content Marketing, Data Mining, EMail Marketing, Follow-Up, Generating Sales, Human-To-Human, Permission Marketing, Relationship Marketing, Sales, Social Media, Spam, Strategy, Success, Systems, Targeted Messaging, Technology, Thought Leadership, Websites, Writing ContentMarch 17, 2026

Change Is Painful but Necessary A great email system is one that focuses on deliverability (the system that makes sure your email can get through today's AI-powered firewalls and spam filters). I have worked on many email platforms, both for myself and for clients. Some have offered free, while others are so much more cost-effective…

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