News, articles, tips & tricks

Are You Selling the Sizzle or the Meal?

I am such a geek that my Weber Grill has Bluetooth. I have an app that connects to it and monitors the temperature, showing you the cooking time. There is also a wired probe that you insert into a steak or chicken to monitor the internal temperature and determine when to turn the food. I…

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Heating Up Business Leftovers

I live with my wife, Kim, and our dog, Layla. When it comes to making meals at home, Kim has that down to a science. One thing I can say is that we often have leftovers. For example, when we do Taco Tuesday, we almost always get a second meal out of the cooked food.…

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How Are Your Google Analytics Lately?

If you have been a fan of this blog, you know that I am an avid golfer. Part of the reason we moved to North Carolina is the weather. In Chicago, I was lucky to get 20 rounds a year. In NC, I can golf as many as 20 rounds a month, and we play…

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What's Hard Is Easy, and Easy Is Hard

We are all living in interesting times. Life, technology, and the world are moving at lightning speed. I remember sitting in my living room in Bolingbrook, Illinois. I was sick, so I was home from work. A special report came on the TV. It was the beginning of the first Gulf War. CNN’s historic live…

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Seconds… Chance Interactions – [Best Of]

If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. The beauty of using Google Analytics is that you have a baseline to judge your traffic against other similar websites. I know this because I manage over 100…

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Keeping The Main Thing… The Main Thing!

How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today's Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that…

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