Marketing your business is becoming harder these days. The digital strategies we've relied on since the early 2000s keep morphing, and while AI has made it easier to create content and crunch data, it hasn't solved the real problem: actually reaching your target audience where they are, with a message that lands. Yes, AI has…
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Skeeball I loved going to the arcade when I was a kid. Mom or dad would hand me dollars, and I would go to the token machine and come out with pockets of coins, which I could put into skeeball, basketball, and other games to earn tickets. Then I could turn those tickets in for…
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Being a born geek, I love technology. But the pace of change can be numbing. I bought my 2011 Nissan Rogue over 15 years ago. At the time, it was a technological marvel. It has built-in navigation, Bluetooth connectivity to my phone, a Bose sound system with a 6 CD changer, and so much more.…
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There is no doubt that technology is changing fast. During an Uber ride I had, the driver, George, said to me, “I am getting a quote on replacing my roof. The company just needs the address and does not even send out a person. They use satellite images and AI to calculate the cost and…
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Layla as a Calendar Model I saw an ad on Facebook from a company looking for the pet of the year, which invited you to submit a picture of your pet to be considered for their annual calendar. I said to myself, “I'll bite”, and I submitted a portrait-sized (tall) photo to see if they…
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There is a saying in marketing: “If you want to piss off half of your audience, post about politics, religion, or sex (men vs. women).” You can be assured that certain social media platforms actively promote content that creates division or anger to get the clicks, comments, and engagement that keep people engaged. I am…
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