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The Solution in Search of a Problem

Artificial Intelligence, Awareness, Business Systems, C-Suite Topics, Communication, Consistency, Customer Journey, Customer Relationship Manager, Information Marketing, LinkedIn, Reciprocity, Relationship Marketing, Sales, Social Media, Technology, Thought LeadershipJune 23, 2026

I was listening to a Verge Podcast, “Version History: The Harmony Universal Remote.” Now, you may or may not remember them from the early 2000s. It was supposed to replace the tray of remotes on your coffee table for your home audio system. I had that problem, owning a receiver, TV, CD player, DVD player,…

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You May Not Have a Marketing Problem. You May Have a Behavior Problem.

Accountability, Artificial Intelligence, Attention, Awareness, Branding, Business, Business Systems, Business Tools, Buyer's Journey, C-Suite Topics, Change Management, Client Expectations, Communication, Content Marketing, Customer Journey, Disruption, Education, Emotional Intelligence, Engagement, Futurecasting, Generating Sales, Human Capital, Human-To-Human, Information Marketing, Innovation, Managing Change, Managing Your Business, Mindset, Organic Marketing, Perfect Customers, Purpose, Questions, Relationship Marketing, Sales, Strategy, Success, Targeted Messaging, Technology, Thought LeadershipJune 16, 2026

Marketing your business is becoming harder these days. The digital strategies we've relied on since the early 2000s keep morphing, and while AI has made it easier to create content and crunch data, it hasn't solved the real problem: actually reaching your target audience where they are, with a message that lands. Yes, AI has…

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OH… Those Pesky Little Terms and Policies

Accountability, Advertising, Answer Engine Optimization, Artificial Intelligence, Business Systems, C-Suite Topics, Communication, Data Mining, Information Marketing, Permission Marketing, Reputation, Strategy, TrustDecember 16, 2025

I learned something in the hospital (why I was in the hospital is a story for another day). If you have ever been admitted overnight, you know that sleep is a challenge. Between the nurses, doctors, and others coming into your room every half hour, you have machines that beep and whine when they are…

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I Had a Conversation with AI About All the Hype Around Artificial Intelligence?

Advertising, Artificial Intelligence, Business Systems, Business Tools, C-Suite Topics, Change Management, Content Marketing, Data Mining, Emotional Intelligence, Human Capital, Human-To-Human, Information Marketing, Managing Change, Marketing Tips and Tools, Mindset, Questions, Relationship Marketing, Strategy, Systems, TechnologySeptember 16, 2025

Layla as a Calendar Model I saw an ad on Facebook from a company looking for the pet of the year, which invited you to submit a picture of your pet to be considered for their annual calendar. I said to myself, “I'll bite”, and I submitted a portrait-sized (tall) photo to see if they…

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Heating Up Business Leftovers

Accountability, Advertising, Artificial Intelligence, Attention, Awareness, Business Systems, C-Suite Topics, Content Marketing, Customer Service, Generating Sales, Google Analytics, Human-To-Human, Information Marketing, LinkedIn, LinkedIn Advertising, Managing Change, Perfect Customers, Relationship Marketing, Social Media, Thought Leadership, Writing ContentSeptember 9, 2025

I live with my wife, Kim, and our dog, Layla. When it comes to making meals at home, Kim has that down to a science. One thing I can say is that we often have leftovers. For example, when we do Taco Tuesday, we almost always get a second meal out of the cooked food.…

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What's Old Media… Is NEW Media

Accountability, Advertising, Artificial Intelligence, Attention, Audio, Blogging, Business, Change Management, Communication, Consistency, Content Marketing, EMail Marketing, Engagement, Futurecasting, Generating Sales, Human-To-Human, Influencer Marketing, Information Marketing, LinkedIn, Niche Marketing, Podcasts, Purpose, Relationship Marketing, Social Media, Strategy, Trust, Video, WebsitesSeptember 2, 2025

I have been working in marketing and advertising for a long time. When I started in the late 1970s and early 80s, TV was delivered by antennas, and radio and newspapers were still the primary news delivery mechanisms. It wasn't until 1996 that MSNBC and Fox News came onto the scene. Then, in late 2016,…

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