News, articles, tips & tricks

Social Media… It’s a Numbers vs Algorithm Game

I’ve got a secret weapon on social media: Layla! I snap photos and even pay for them to be taken. This keeps my Facebook presence running strong. People just adore babies, puppies, and bacon. That’s a chapter from my book, It’s Not About You! With all the world’s turmoil, people are just looking for happiness.…

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Marketing Much? What’s Working (So Far) in 2026

There is no more controversial topic in marketing than AI. It's both a weapon of mass disruption and a weapon of mass distraction. It can be both a tool and a toy. In some ways, it can be a productivity boost or a productivity bust. It can improve your writing while taking you down a…

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Why Adding Content… Makes Your Ads Content

The English language is hard and convoluted. Words that are spelled the same but pronounced differently are called heteronyms. English has hundreds of these! The farm was used to produce produce I read what I read yesterday The bandage was wound around the wound I use AI in my business as a tool. It helps me research while…

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Heating Up Business Leftovers

I live with my wife, Kim, and our dog, Layla. When it comes to making meals at home, Kim has that down to a science. One thing I can say is that we often have leftovers. For example, when we do Taco Tuesday, we almost always get a second meal out of the cooked food.…

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What’s the Deal… with Silos?

I have always lived in cities. Not big ones, but smaller suburbs. Generally, especially in the Midwest, you usually encounter farms when you travel between towns by car. In Illinois, there were lots of farms. Most have barns and silos. I knew what the barns were for, but did not quite understand silos and why…

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