Marketing consumer stuff is SOOOOoooo… much easier than marketing B2b stuff (products or services). “There I said it!” Springtime is a perfect example. There are two types of people: those who want to save money and those who want to save time. People who want to save money will go to great lengths to convince…
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Your business has changed in less than a week unless you live under a rock. This has nothing to do with politics, but economics. If you run a business that resells products from overseas, the cost of what you sell has gone up. If you run a SAS or service business, the cost of running…
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I was at one of my doctor's offices when I heard a weird sound. It was vaguely familiar, but I just could not place it. That is when he reached into his pocket and pulled out what looked like a big pack of gum, but it was black. I asked him, “What is that?” He…
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One of my all-time favorite jokes is about babies… “How many babies does it take to screw in a lightbulb?” “None – they neither have the cognitive or motor skills to perform such a task!” You could imagine a baby holding a lightbulb and trying to insert it into a lamp or socket. But…
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Have you ever watched the movie “A Christmas Story”? There is a scene where Ralphie is helping his dad change a tire for the first time. He was holding the lug nuts in the hubcap, and his dad's hand hits the hubcap, sending the hardware flying through the air, glistening in the lights of the…
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We all have one. Some of us have multiple. You may even have one in every room of your house. It's the junk drawer. True Story: I was looking for a piece of wood in my garage to prop up my desk for a project. It was not until I took and posted the image…
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