News, articles, tips & tricks

Is Your Marketing a Bonfire or a Fire Pit?

Although it's been 80 degrees here in Raleigh lately, the mornings are getting brisk, and you can sense fall in the air. Some trees are starting to turn, and a constant morning dew covers the grass. Aside from pumpkin-spiced everything and the neighborhood competition about who can overdecorate their houses for Halloween, there is a…

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Are You Selling the Sizzle or the Meal?

I am such a geek that my Weber Grill has Bluetooth. I have an app that connects to it and monitors the temperature, showing you the cooking time. There is also a wired probe that you insert into a steak or chicken to monitor the internal temperature and determine when to turn the food. I…

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I Had a Conversation with AI About All the Hype Around Artificial Intelligence?

Layla as a Calendar Model I saw an ad on Facebook from a company looking for the pet of the year, which invited you to submit a picture of your pet to be considered for their annual calendar. I said to myself, “I'll bite”, and I submitted a portrait-sized (tall) photo to see if they…

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To Pay or Not to Pay… That is the Question?

Some of the most famous words in marketing and advertising are: “But Wait… There's More!” With TV infomercials, it's often associated with getting people to see all of the FREE extra stuff you can get if you act fast. Note… everybody gets that extra stuff—usually cheap crap to make you feel like you can't get…

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Reach Out… Reach Out and Touch Someone

Back in the 1980s, I worked for Ma Bell, better known as AT&T or Western Electric. It was the only game in town and a total monopoly. In 1984, it was broken up with AT&T owning the long-distance game and the Baby Bells owning local service. Those nine new companies lacked the resources to upgrade…

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Best Of – Sales & Marketing… It’s a MATH Problem

MATH is HARD! When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. Math was always done on paper and memorized (like multiplication tables). Memorized meant repetition and relevance. I am trying…

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