I am such a geek that my Weber Grill has Bluetooth. I have an app that connects to it and monitors the temperature, showing you the cooking time. There is also a wired probe that you insert into a steak or chicken to monitor the internal temperature and determine when to turn the food. I…
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Layla as a Calendar Model I saw an ad on Facebook from a company looking for the pet of the year, which invited you to submit a picture of your pet to be considered for their annual calendar. I said to myself, “I'll bite”, and I submitted a portrait-sized (tall) photo to see if they…
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There is an undercurrent creating a bit of uncertainty in business. It's the cost of doing business. I call it the “Chaos-Commerce Economy.” I have a lot of subscription tools that I pay for every month. They range from Grammarly to Blubrry (podcasting storage), from Acuity (meeting scheduling) to Zoom, Fathom, and other meeting tools.…
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We had some good news this week: our dog Layla has cleared her heartworm test, which means she can start to return to normal activities. Six months ago, after she had an anaphylaxis shock, a routine follow-up visit revealed that she had heartworm. Heartworm in dogs is a serious and potentially fatal disease caused by…
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There is a saying in marketing: “If you want to piss off half of your audience, post about politics, religion, or sex (men vs. women).” You can be assured that certain social media platforms actively promote content that creates division or anger to get the clicks, comments, and engagement that keep people engaged. I am…
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Back in 2016, I wrote my third book, “The Bacon System.” iPhones and social media were in their infancy. It was a quaint time when you could post to social media about yourself or your business, and the social systems and the algorithms were designed to get you as much engagement as possible. I was…
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