Last week, I got a call from a past client. I met this client while networking back in 2013. Although she has never been my biggest client, we have supported each other for years. Some of you may remember our black lab, Buddy Guy. We adopted him in July 2011. He lived a good life…
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Have you ever suffered from social overload? I know it occurs across social media, especially when you have a controversial topic with hundreds of comments and replies. You reach a point where your brain shuts down. You go numb and move on or just leave the platform for a while. I remember the feeling when…
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What Matters? If you have been involved in online marketing in any way over the last 10+ years, you have been fed a steady diet of more. More followers equals more sales. More hits to your website equals more sales. More social media engagement leads to more sales. Almost nobody would argue that more sales…
Learn more The History of Networking Networking has been around for a long time in business. Some of the names you may recognize (Benjamin Franklin, Andrew Carnegie, Henry Ford, and John D. Rockefeller) were prolific advocates of networking. Trade shows date back to the 1800s. The American Medical Association was started in 1847. Another AMA (American Marketing…
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One of the foundations that's stuck with me through the years is, “Businesses do not do business with other businesses. People do business with people.” There has never been a corporation that has ever paid cash or written a check. People do that. Yes, companies try to put you on autopilot by making you subscribe…
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What’s your image? Babies are cute, puppies are cute, and bacon is not cute, but I bet your mouth watered a little bit. What if someone recently lost a baby? Maybe they are a cat person? What if they are an animal rights activist or vegan? Then, those first statements could not be any farther…
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