I have been working in marketing and advertising for a long time. When I started in the late 1970s and early 80s, TV was delivered by antennas, and radio and newspapers were still the primary news delivery mechanisms. It wasn't until 1996 that MSNBC and Fox News came onto the scene. Then, in late 2016,…
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Marketing consumer stuff is SOOOOoooo… much easier than marketing B2b stuff (products or services). “There I said it!” Springtime is a perfect example. There are two types of people: those who want to save money and those who want to save time. People who want to save money will go to great lengths to convince…
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I just upgraded our home stereo system. My original surround sound system included Klipsch Towers, a center speaker, and a passive surround sound rear speaker with a Yamaha tuner from the 90s. It was loud, proud, and probably contributed to cracks in our foundation, but it wasn't optimal for today's TV and movies. Instead, it was…
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