Marketing your business is becoming harder these days. The digital strategies we’ve relied on since the early 2000s keep morphing, and while AI has made it easier to create content and crunch data, it hasn’t solved the real problem: actually reaching your target audience where they are, with a message that lands. Yes, AI has…
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Let me start with a pet peeve! I find the phrase “In a World…” like nails on a chalkboard. “In a world…” lines come from classic movie-trailer style voiceovers, popularized by Don LaFontaine, and they’ve become a meme format for over‑dramatic, often funny setups. In marketing and advertising, it is so overused… In a world…
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There is no more controversial topic in marketing than AI. It’s both a weapon of mass disruption and a weapon of mass distraction. It can be both a tool and a toy. In some ways, it can be a productivity boost or a productivity bust. It can improve your writing while taking you down a…
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While I was waiting in the doctor’s office for my regular check-up for 30 minutes, I got an instant message from a client: “I’m not showing up well in Google, and things are very slow. Can you help me figure it out?” I commented that I would have to get back with them tomorrow when…
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A lot has changed in 15 years, especially when it comes to cars & technology. I have had my new car for one week, and I am still not sure what all the buttons do or how to best utilize all the options. It’s a Plug-In Hybrid, which means you can drive on battery power…
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Although it’s been 80 degrees here in Raleigh lately, the mornings are getting brisk, and you can sense fall in the air. Some trees are starting to turn, and a constant morning dew covers the grass. Aside from pumpkin-spiced everything and the neighborhood competition about who can overdecorate their houses for Halloween, there is a…
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