News, articles, tips & tricks

What's Old Media… Is NEW Media

I have been working in marketing and advertising for a long time. When I started in the late 1970s and early 80s, TV was delivered by antennas, and radio and newspapers were still the primary news delivery mechanisms. It wasn't until 1996 that MSNBC and Fox News came onto the scene. Then, in late 2016,…

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You've Got To Know When…

November 1st, 2014… a day that will live in infamy (on the internet). The biggest news stories were: A judge in Maine rejected a strict Ebola quarantine for nurse Kaci Hickox Political unrest in Burkina Faso A hit-and-run incident in Santa Ana, California killed three 13-year-old girls The release of retired U.S. Marine Sgt. Andrew…

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How To Treat Your Content Like You Are An Artist. What's Your Canvas?

Heart Of The Artist Over the weekend we sat down and watched a documentary about an artist. His name is J.R., and he takes photographs and makes them larger than life. He did a mural on the U.S.-Mexico border, he did a mural inside of a prison, and he did a mural in Brazil, in…

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Relationship Marketing For Success – Connect With Someone And Their Network

Have you ever heard the phrase, “Your network is your net worth?” Well, that is more true today than ever before. Keep in mind, it wasn't too long ago when everything was face-to-face. And since the last few years have happened, we've gotten more into meeting people online, via Zoom or whatever you use, and…

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The Pu-Pu Platter and Creating Content Marketing Samplers

I've been working on my new book, Toilet Paper Math, and last week I talked about the three Ps of thought leadership. Today I want to talk about pu-pu, or the pu-pu platter of content marketing. Hey, what would a toilet paper book be without a little potty humor? Seriously, though, a pu-pu platter is…

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Need More Business? How To Listen For Questions And Communicate Answers

If you've been listening to my podcast or read my blog before, you know one of my favorite things to do is play golf. Unfortunately, due to a combination of the weather and the current situation with social distancing, local golf courses have been closed. The good news is as of May 1st, Illinois is…

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