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“I’m sorry, Brian. I’m afraid I can’t do that.”

2001: A Space Odyssey was a wild movie released in 1968. It was about space travel that could happen 33 years into the future. It had some prescient predictions about our future: Video calls Interactive voice systems Biometric security Flat-screen displays Two other things that it predicted that are now staples in our world: Space…

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You May Not Have a Marketing Problem. You May Have a Behavior Problem.

Marketing your business is becoming harder these days. The digital strategies we've relied on since the early 2000s keep morphing, and while AI has made it easier to create content and crunch data, it hasn't solved the real problem: actually reaching your target audience where they are, with a message that lands. Yes, AI has…

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Garble IN – Garble OUT – Fun with AI

I am sure you have been a victim of a speech-to-text faupas. It may have gone like this: You say: “Text Doug: I’m running a bit late.” Siri sends: “Text Dog: I’m running, a big lake.” You say: “Remind me to pay the electric bill.” Siri says: “Remind me to pet the electric eel.” You…

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Are You Exploring or Exploiting Your Marketing… Why You Need BOTH!

I was listening to a Podcast with Chris Hayes and Alison Gopnik (Why Is This Happening?) about human intelligence vs. artificial intelligence. She's a distinguished professor of psychology and affiliate professor of philosophy at UC Berkeley. She proposes that, “Every two-year-old in many respects is smarter than the smartest guy in Silicon Valley. Every two-year-old…

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Human Psychology vs Technological Empathy

“In marketing, we are trying to persuade people to take action, but when that action involves interacting with a computer rather than a human, you may be able to record the conversation but never really understand the context that generated it in the first place!” I was driving to a weekend golf outing with a…

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In a Data-Driven World…

Let me start with a pet peeve! I find the phrase “In a World…” like nails on a chalkboard. “In a world…” lines come from classic movie-trailer style voiceovers, popularized by Don LaFontaine, and they’ve become a meme format for over‑dramatic, often funny setups. In marketing and advertising, it is so overused… In a world…

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