News, articles, tips & tricks

The Solution in Search of a Problem

I was listening to a Verge Podcast, “Version History: The Harmony Universal Remote.” Now, you may or may not remember them from the early 2000s. It was supposed to replace the tray of remotes on your coffee table for your home audio system. I had that problem, owning a receiver, TV, CD player, DVD player,…

Learn more
AI: It Helps AND Distracts

A lot has changed in 15 years, especially when it comes to cars & technology. I have had my new car for one week, and I am still not sure what all the buttons do or how to best utilize all the options. It's a Plug-In Hybrid, which means you can drive on battery power…

Learn more
BACON – Chapter 9: Trust Me…

Trust is not an event. Trust is a process. Unlike KNOW and LIKE, TRUST cannot be found through an online activity. It has to be accomplished through human-to-human interaction. Trust has to be earned. Once earned, it’s not like a merit badge. It’s more like a battery that has to be recharged constantly. It is…

Learn more
BACON – Chapter 8: Like Me… Like You!

If you think about it, it’s easy to know about many people. There are people I know that I have never met in person or even had an online conversation with. Going from Know to Trust requires a stepping stone, and that’s called a Like. You can try to jump over that stone, but it…

Learn more
BACON – Chapter 3: Babies, Puppies & BACON

What’s your image? Babies are cute, puppies are cute, and bacon is not cute, but I bet your mouth watered a little bit. What if someone recently lost a baby? Maybe they are a cat person? What if they are an animal rights activist or vegan? Then, those first statements could not be any farther…

Learn more
AllA-B TestingAccountabilityAdvertisingAffiliate MarketingAnswer Engine OptimizationArtificial IntelligenceAttentionAudioAudiobooksAutomationAutoresponderAwarenessBloggingBooksBrandingBusinessBusiness SystemsBusiness ToolsBuyer's JourneyC-Suite TopicsCanvaCase StudiesChange ManagementClient ExpectationsCoachingCold-CallingCommunicationCommunityCompanyConferencesConsistencyConsumer vs B2b MarketingContent MarketingCopyrightCrowdsourcingCustomer JourneyCustomer Relationship ManagerCustomer ServiceData MiningDesignDesign & PhotographyDisruptionDrip Email SequencesEbooksEducationEMail MarketingEmotional IntelligenceEngagementEntrepreneurshipEventsFacebookFacebook GroupsFeedback LoopFinanceFollow-UpFuturecastingGeneral MarketingGenerating SalesGiving BackGolfGoogle+GoogleGoogle AdWordsGoogle AnalyticsGoogle Places/MapsGraphicsHashtagsHuman CapitalHuman-To-HumanIndustryInfluencer MarketingInfographicsInformation MarketingInnovationInstagramInterviewsInvesting In YourselfIPadiPhoneLanding PagesLifestyle & HobbyLinkedInLinkedIn AdvertisingManaging ChangeManaging Your BusinessMarketing Tips and ToolsMindsetMusicNavigationNeed HelpNetworkingNiche MarketingOpinionOrganic MarketingOwn ItPerfect CustomersPermission MarketingPinterestPodcastsPredictionsPresentationsProductivityProject ManagementPurposeQuestionsReciprocityReferralsRelationship MarketingRepairs and UpgradesReputationReturn On InvestmentReviewsSalesSales FunnelSatireScamSearch Engine MarketingSearch Engine OptimizationSegmentingSocial MediaSocial NetworkingSpamSpeakingSpreadsheetsStaff IssuesStoryStrategySuccessSystemsTargeted MessagingTechnologyTestimonialsText MessagingThankfulnessThought LeadershipTime ManagementTips & tricksTrustTwitterValue PropositionVideoVirtual AssistantsVoice SearchWeb DomainWeb HostingWebinarsWebsite MaintenanceWebsitesWorld NewsWriting Content