Change Is Painful but Necessary A great email system is one that focuses on deliverability (the system that makes sure your email can get through today's AI-powered firewalls and spam filters). I have worked on many email platforms, both for myself and for clients. Some have offered free, while others are so much more cost-effective…
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During conversations with clients, contemporaries, and coworkers, there is often a lean towards getting attention, found, and remembered. What I often find missing is the “what happens next?” They are not wrong. Most websites are like trees in a forest. “If a tree falls in a forest and no one is around to hear it,…
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PREAMBLE: If you are not a pro football fan, there is a marketing point to all of this. Usually, the time between New Year's and Super Bowl Sunday is filled with lots of sports that provide some warmth to the colder part of the year. You've got pro and college football playoffs, basketball, and hockey.…
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People are so focused on what AI is doing to marketing that they often miss advances in communications technology. Live Translation lets your AirPods listen to someone speaking, sends the audio to your iPhone for on‑device AI translation, then plays the translated speech back in your chosen language. You can also talk in your own…
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One of my cornerstone sayings (called Baconisms) that I have used for years is, “Relationships are the currency of business”, especially in B2B sales and marketing. The value of your business is directly tied to the relationships you cultivate and sustain with customers, vendors, and other key partners. I still feel embarrassed and empowered by…
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I have been in the marketing game a long time. When I wrote my first book, I was introduced to the world of marketing influencers. Although I was trying to become one, I never made it my main source of income; instead, I used it as a way to introduce myself to potential clients. That…
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