News, articles, tips & tricks

The Solution in Search of a Problem

I was listening to a Verge Podcast, “Version History: The Harmony Universal Remote.” Now, you may or may not remember them from the early 2000s. It was supposed to replace the tray of remotes on your coffee table for your home audio system. I had that problem, owning a receiver, TV, CD player, DVD player,…

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How Media Changed the Mindset of Marketing?

One thing about golf is you get 3-4 hours to get better acquainted with someone you either know or have never met. The latter was the case this week. I belong to a golf league that is not a strict format, where people can come and go as they have time. I had the chance…

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Social Media… It's a Numbers vs Algorithm Game

I’ve got a secret weapon on social media: Layla! I snap photos and even pay for them to be taken. This keeps my Facebook presence running strong. People just adore babies, puppies, and bacon. That’s a chapter from my book, It’s Not About You! With all the world’s turmoil, people are just looking for happiness.…

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The Email Is Mightier than the Browser

Change Is Painful but Necessary A great email system is one that focuses on deliverability (the system that makes sure your email can get through today's AI-powered firewalls and spam filters). I have worked on many email platforms, both for myself and for clients. Some have offered free, while others are so much more cost-effective…

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Marketing Should Be a Problem-Solution Sales Process

I had a lot of interest and feedback on my post about updating your website. The confusing and disappointing part was that most of it came from people looking to sell building websites for business, who agreed with the sentiment. I was expecting more interaction with business owners. I believe they are tired of receiving…

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Let Your Audience Connect Where They WANT to Communicate

People are so focused on what AI is doing to marketing that they often miss advances in communications technology. Live Translation lets your AirPods listen to someone speaking, sends the audio to your iPhone for on‑device AI translation, then plays the translated speech back in your chosen language. You can also talk in your own…

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