Happy Anniversary to Me! It's been 10 years since I released my third book, The Bacon System: Sizzlin' Hot Recipes That Grow Your Business, and I got the idea to explore if the concepts are still relevant today, especially with the AI world we are quickly evolving into. I can tell you that over the…
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The Problem Due to some health issues, I have stopped jogging. I used to run 1-2 miles every other day, but a case of sciatica and some other issues made me stop for a while. My health insurance policy now gives me free access to a health club, so I ventured out and visited the…
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There was a time when building an email list was the key to financial success, and that remains especially true for e-commerce and consumer-based businesses today. Having a large email list allows you to consistently keep your offerings in front of your customers. One person I greatly admire in the internet marketing space is Connie…
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Change Is Painful but Necessary A great email system is one that focuses on deliverability (the system that makes sure your email can get through today's AI-powered firewalls and spam filters). I have worked on many email platforms, both for myself and for clients. Some have offered free, while others are so much more cost-effective…
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Let me start with a pet peeve! I find the phrase “In a World…” like nails on a chalkboard. “In a world…” lines come from classic movie-trailer style voiceovers, popularized by Don LaFontaine, and they’ve become a meme format for over‑dramatic, often funny setups. In marketing and advertising, it is so overused… In a world…
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I had a lot of interest and feedback on my post about updating your website. The confusing and disappointing part was that most of it came from people looking to sell building websites for business, who agreed with the sentiment. I was expecting more interaction with business owners. I believe they are tired of receiving…
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