News, articles, tips & tricks

A Website Refresh: Case Study

I have a good friend and customer who contacted me (human-to-human) for help. He was approached by a company that said they could give his website a more modern look. He hired them, and then contacted me for some advice and input. What followed was more of a surgery than just a consult. His website…

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No One Can Serve Two Masters… But You Can Serve Two Clients At The Same…

Check… One Two… Last week I had the pleasure and honor of being a paid speaker at a live conference. It was the first one I was able to do in the past 3 years. Actually, this conference was started and booked in 2019. It was canceled until this year with all the restrictions being…

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How To Talk With Your Customers… Not At Them!

We all know that the cornerstone of growing a business has to deal with customers. We also want to increase sales. There are only really three ways to increase sales. Number one, get your current customers to repeat buy. Buy more of the same or other products. The second way is to raise prices. If…

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