Every once in a while, I find it helpful to reach out to a variety of people, connect, and get their take on the pulse of life, business, and whatever is on their mind. I had such a meeting this week with an industrial designer I befriended in Australia named Phillepe. We were discussing trends…
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Noise Pollution and Running with the Bulls All the best traditional marketing tools and techniques are getting drowned out by AI noise pollution. Smaller and some mid-sized companies are producing more AI content and automating their posting to social media and video platforms. Although some action is being taken to call out or diminish AI…
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At the risk of becoming a broken record, marketing your small- to mid-sized business is not getting easier. It feels like the harder we push, the more resistance we feel. The Verge reports that Claude is now touting “AI Watermarking”. Anthropic is planning to add invisible, machine-readable watermarks to Claude-generated text and include provenance metadata…
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I believe business owners are tired of receiving random emails claiming there are errors on their current website, only to be invited to a sales pitch. I recently had a client bite on one of those pitches and then come to me to finish the project. The company did a nice job of making the…
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Some of you may remember a time when Coca‑Cola’s soda (pop) drinkers had a choice between Coke and Tab. Tab was its first diet soda, introduced in 1963. Diet Coke was introduced in 1982. Now we have so many more choices: Coke, Diet Coke, Coke Zero, and other formulations. Original Coke now accounts for around…
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Running a recording studio took a lot of work. Not only was I managing a staff of five, but I also had a wide range of clients, from corporate clients to independent musicians, with different tastes, needs, and budgets. One would think it was a mix of equipment and creativity that kept the engine running…
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