News, articles, tips & tricks

Turbo-Charge Your Sales Engine in 2022 – A Simple Truth

This is the second installment in a four-part series on using marketing to power your sales engine. You can read the first post, here. In this post, we'll cover what exactly successful companies do to thrive during times of chaos. Next, we'll cover staying relevant and creating awareness through consistent engagement. In our final installment,…

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Finding Joy – In Your Business And In Life

This is the time of the year when we tend to reflect back and look forward. We reflect on the past year, what we enjoyed and what went wrong. And then we hope for the future. To get ready for the new year, everybody's going to be buying gym memberships to get in shape. I…

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Relationship Marketing For Success – Connect With Someone And Their Network

Have you ever heard the phrase, “Your network is your net worth?” Well, that is more true today than ever before. Keep in mind, it wasn't too long ago when everything was face-to-face. And since the last few years have happened, we've gotten more into meeting people online, via Zoom or whatever you use, and…

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What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing

I'm going to make an assumption, you don't want to open your email and see that you've been added to an email list that has nothing to do with you or your business needs. Frankly, it's a waste of time and it can cause you to have a negative opinion about the company or brand…

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Testing 1-2-3… How To Get Your Audience To Embrace Your Content

It's been a few years since I've been up on stage as a musician. I've been in a lot of bands over my years and the last two were called the Pretzel Boys and Dough. The Pretzel Boys was a full band with drums and PA systems. Dough was a two-man acoustic band. The reason…

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